在阅读方式多元化的情况下,纸质阅读仍然占主体地位,纸质图书仍有巨大的消费市场。图书馆和实体书店由于市场定位不清、经营不善以及相互影响而未能有效开发该市场,导致门前清冷甚至倒闭。但是图书馆和实体书店在服务对象和服务方式上有一定的相似性,在藏书结构、管理手段以及网点分布等方面有很强的互补性,这为两者相互借鉴、合作发展提供了可行性。图书馆和书店的合作发展是其共同繁荣的有效途径。 In the case of diversified reading methods, paper reading still occupies the dominant position, and paper books still have a huge consumer market. Libraries and physical bookstores failed to effectively develop the market due to unclear market positions, poor management and mutual influence, leading to a cold or even collapse in front of them. However, libraries and physical bookstores have similarities in service objects and service modes, and have strong complementarities in the collection structure, management tools and distribution of outlets, which provides the feasibility for mutual reference and cooperation development . The cooperative development of libraries and bookstores is an effective way for their common prosperity.