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在图书出版业竞争日益激烈的今天,图书展会越来越受到图书出版界的重视。本文对图书营销的有关对策进行了初步探讨。
Today, with the increasingly fierce competition in the book publishing industry, more and more book exhibitions are valued by the book publishing community. This article has carried on the preliminary discussion to the book marketing related countermeasure.