在文化产业中动漫产业属于重要内容。当前我国动漫市场主力军是进口动漫产品,我国动漫还处于起步阶段,停留于模仿学习,因此需将本土优势充分发挥出来,逐渐向自主创新过渡。因此,需强化动漫产业各个方面的创新能力,持续开发民族动漫产品,确保符合市场需求,进而促使我国动漫产业获得健康发展,走出一条具有我国特色的动漫产业之路。 Animation industry in the cultural industry is an important part. At present, the main force in China’s animation market is the import of animation products. China’s animation and animation are still in their infancy and remain in imitation learning. Therefore, they must give full play to their local advantages and gradually transition to independent innovation. Therefore, it is necessary to strengthen the innovation capability in all aspects of the animation industry, continue to develop national animation products, ensure compliance with market demand, and promote the healthy development of the animation industry in our country, so as to get out of an animation industry with Chinese characteristics.