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我国经济的高速发展,使市场环境随之变化,传统企业将面临着转型。生态型企业营销体系的出现解决了这一问题。生态型营销体系维持了高质量的具有耗散结构的营销网络,通过进行适当的促销宣传和维护提升了品牌与企业的形象,是企业长盛不衰的关键武器。我国生态型营销体系处于起步阶段,经验不足,问题较多,本文简要阐述了生态型企业营销体系在我国的建立与改造。
With the rapid economic development in our country, the market environment will change accordingly. The traditional enterprises will face the transformation. The emergence of eco-enterprise marketing system to solve this problem. The eco-marketing system maintains a high-quality marketing network with a dissipative structure and enhances the image of the brand and the enterprise through proper promotion, promotion and maintenance. It is the key weapon for an enterprise to flourish. China’s eco-marketing system is in its infancy, lack of experience, more problems, this paper briefly described the establishment and transformation of eco-marketing system in our country.