一、销售促进销售促进包括各种多数属于短期性的刺激工具,用以刺激消费者和交易者较迅速和(或)较大量地购买某一特定产品。销售促进的工具有:消费者促销,交易促销,销售人员促销。(一)迅速发展的销售促进。十年前,广告与销售促进的比例大约为60比40,如今,在许多包装消费品行业中,这一比例倒过来了。销售促进的开支每年平均增长12%,而广告是7.6%。预计其快速增长率 First, sales promotion Sales promotion includes a variety of short-term stimulation tools that are used to stimulate consumers and traders to purchase a particular product more quickly and/or in larger quantities. Sales promotion tools include: consumer promotion, transaction promotion, and sales promotion. (I) The rapid development of sales promotion. Ten years ago, the ratio of advertising to sales promotion was about 60 to 40. Today, in many consumer packaged goods industries, this proportion is reversed. Sales promotion expenses increase by an average of 12% per year, while advertising is 7.6%. Expected rapid growth rate