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随着时代的不断发展和变化,世界贸易逐渐融入我国市场经济,我国市场经济体系也发生了一定的变化,尤其是现今已经逐渐将消费者作为市场营销管的核心,消费者的意见和想法都能够直接影响市场营销管理效率,因此需要将消费者的想法作为载体,来观察和分析市场营销管理。消费者作为市场营销管理的核心部分,若想提高企业的市场竞争力,那么就必须对消费者的心理进行分析,找出提高市场营销管理效率的方法,这样才能真正地提高企业市场经济效益。本文就消费心理来透视市场营销管理,并提出科学、合理的建议。
With the continuous development and changes of the times, world trade gradually integrates into the market economy of our country and some changes have taken place in the market economy system in our country. In particular, consumers are now gradually taking the consumers as the core of marketing management. Both consumer opinions and ideas are Can directly affect the efficiency of marketing management, so the idea of consumers need to be used as a carrier to observe and analyze marketing management. As the core part of marketing management, if consumers want to improve their market competitiveness, consumers must analyze the psychology of consumers and find out ways to improve the efficiency of marketing management so as to really improve the economic efficiency of the market. In this paper, the consumer psychology to perspective marketing management, and put forward scientific and reasonable advice.