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卡宴的增配为厂家和经销商带来了高利润,然而保时捷重新的产品定位,却忽视了消费群体的差异性,导致了多年积累的品牌口碑,面临着严峻考验十年前,大街上出现一辆保时捷绝对是罕见的事情,但是现在即使是在中等城市,保时捷已经见怪不怪了。其中我们见得最多的是卡宴——2002年推出的一款中大型SUV,这款车占据了中国销量的55%以上。这款车型成功之处在于三点:首先,保时捷进入了一个好的市场。SUV是近些年车市最火爆的细分市场,需求旺盛,保持着高速成长。其次,保时捷的起步价价格合理。在多数消费者心中,保时捷是不折不扣
The addition of Cayenne brought high profits for manufacturers and distributors, however, Porsche re-product positioning, but ignored the differences in consumer groups, leading to the brand reputation accumulated over the years, facing a severe test Ten years ago, appeared on the street A Porsche is absolutely a rare thing, but now even in the medium-sized cities, Porsche has no weird. One of the most we see is Cayenne - a medium-sized SUV launched in 2002, which accounted for more than 55% of China’s sales. The success of this model lies in three points: First, Porsche entered a good market. SUV is the most popular market segments in recent years, demand, maintain rapid growth. Second, the starting price of Porsche is reasonable. In the minds of most consumers, Porsche is the letter