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广州立白企业集团有限公司王冬年度最佳整合传播力奖2013年,立白首度冠名《我是歌手》实践整合营销,打破洗化品牌一贯给人传统保守的印象。立白的大胆探索,绝非只是娱乐营销这么简单,更是传统企业重新适应互联网改造过的新世界的一个开始。2014年,通过连续两届冠名《我是歌手》,立白品牌资产持续积累,知名度上升到行业第二,对销售形成巨大拉力。立白开创的这套整合营销模式,因其社交表现更活跃、资源掌控性更强、整合手段更丰富,已成为该领域营销活动的典范。
Guangzhou Li Bai Enterprise Group Co., Ltd. Wang Dong annual best integrated communication award In 2013, Li Bai for the first time named “I am a singer” practice integrated marketing, breaking the washing wash brand has always given the traditional conservative impression. Liby’s bold exploration, not just entertainment marketing so simple, but also the traditional business to adapt to the Internet transformed a new world started. In 2014, through two consecutive titles, “I am a singer,” Li Bai brand assets continued to accumulate, the popularity rose to the second in the industry, resulting in huge sales pull. The set of integrated marketing mode established by Li Bai has become a model of marketing activities in this field due to its more active social performance, stronger resource control and more integrated means.