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“困了、累了,喝红牛”。如果要给广告语被大众所熟知的程度排名,这句红牛的广告语无疑会名列前茅。但要提到红牛饮料的老板,便没有几个人知道了。在2006年的世界华商大会上,评选出一个全球最具影响力的杰出华商排行榜,占据第一位的李嘉诚路人皆知,排在第二位的严彬,也一样没有几个人知道。严彬,这位低调的亿万富豪,其实就是红牛的大老板,也是北京华彬国际大厦、北京沃德兰乐园等地产的拥有者。
“Sleepy, tired, drinking Red Bull ”. If you want to give the slogan of the degree of popularity of the public are ranked, this Red Bull slogan will undoubtedly be among the best. But to mention the Red Bull drink boss, few people know. At the 2006 World Chinese Entrepreneurs Convention, one of the world’s most influential list of outstanding Chinese businessmen was selected. Everyone knows Li Ka-shing, who ranks second in the rankings. Just as few people know. Yan Bin, the low-key billionaire, is actually the big boss of Red Bull and the owner of Beijing Warren International Tower and Beijing Wonderland.