去年,我赴澳大利亚进行商务考察。在澳期,那造型独特的歌剧院,那风情万种的黄金海岸,以及那讨人喜爱的神仙企鹅,曾在我的脑海中留下了深刻的印象。然而,随着时间的流逝,那印象却渐渐地淡漠了,惟独澳大利亚那户外创意独特、别具一格的广告,却使我久久难以忘怀。在海淀城市墨尔本的街头,一栋三层楼高的屋顶广告棚架上,坐着两位正欲跳楼的人。看到这种情景,人们不由得惊出一身冷汗。这则广告的高明之处,就在于它以两个要跳楼的人作为噱头,一下子把人们的注意力 Last year, I went to Australia for business inspection. In Australia, the unique opera house, the glamorous Gold Coast, and the delightful penguin of the goddess, left a deep impression in my mind. However, with the passage of time, the impression is gradually indifferent, but Australia’s outdoor creative unique, unique advertising, but it will make me a long time unforgettable. In the streets of Haidian city of Melbourne, a three-story roof ad shelves, sitting two people who are trying to jump off. See this scene, people can not help but be scared of a cold sweat. The cleverness of this ad is that it uses the two people to jump off as a gimmick, suddenly turning people’s attention