企业危机管理是近年来学术界热衷的领域之一,究其原因,企业危机事件层出不穷,从欧典地板、冠生园月饼,到今年具有轰动效应的三鹿 Corporate crisis management is one of the areas that academics have been keen to explore in recent years. The reason for this is that there have been endless crisis events in companies, from the European Code flooring and Guanshengyuan moon cakes to the Sanlu, which has a sensational effect this year.