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无论是宏观经济数据,还是微观市场分析,报业经营仍然处于快速下滑的通道。继2015年报业广告收入下滑35%,2016年1—4月份传统媒体广告市场降幅达到4.6%,其中报纸下降39.8%,报纸的广告资源量下降44.3%。无论媒体学者发声,还是行业精英出走,报业的夏天依然那么寒冷。回顾中国报业的发展,总结这两年媒体融合转型发展的实践,分析读者的流失与信息传播形态的重构,思考移动互联网与新媒体技术
Whether it is macroeconomic data or micro-market analysis, the newspaper business is still in a rapidly declining channel. After a 35% decline in newspaper advertising revenue in 2015, the traditional media advertising market dropped by 4.6% in January-April 2016, of which the newspapers dropped by 39.8% and the newspapers’ advertising resources decreased by 44.3%. Whether the media scholars voice, or the industry elite run away, the press summer is still so cold. Recalling the development of China’s newspaper industry, summarizing the practice of media convergence and transformation in these two years, analyzing the loss of readers and the reconstruction of the form of information dissemination, and considering the mobile Internet and new media technologies