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在不同的时期,消费者的消费特征都会随着时代的发展发生较大的变化,为了更好地进行产品的宣传推广,广告主应该及时对特定时期、特定区域、特定人群的消费心理和消费行为进行分析研究,及时捕捉消费者的消费特征,有针对性地制定适当的产品推广方案。为了取得良好的产品推广效果,广告创意的设计应该随着社会的发展做到因时制宜,不落俗套。本文重点对我国的广告创意设计的发展趋势进行研究。
In different periods, the consumer’s consumption characteristics will change greatly with the development of the times. In order to better carry out the promotion of the product, the advertisers should promptly consume the consumer psychology and consumption for a specific period, a specific region, and a specific group of people. Analyze behaviors, capture consumer characteristics in a timely manner, and formulate appropriate product promotion programs. In order to achieve a good product promotion effect, the design of advertising ideas should be adapted to the development of the society according to the times and unconventional. This article focuses on the development of China’s advertising creative design trends.