本文通过对实体销售渠道与虚拟销售渠道的分析,建立了两种类型销售渠道的豪泰林扩展模型,并基于该模型对分别采用两种类型渠道销售产品的双寡头竞争企业的最优定价与最大化利润进行了分析,得到以实体渠道销售产品的企业选址并非越靠近市场中心位置越好,而必须根据双寡头企业间的不同关系,做出理性决策。 Based on the analysis of physical sales channels and virtual sales channels, this article establishes the Hetlin expansion model for two types of sales channels. Based on this model, the optimal pricing of the duopoly competition firms that sell products using two types of channels respectively Maximize the profits were analyzed, get the entity to sell products, the location of the business is not located closer to the market center, the better, but must be based on the duopoly of the different relationships between enterprises to make rational decisions.