本文从企业拓展市场角度把中国企业面临的市场选择分为内需市场与外需市场。在拓展外需市场时,中国企业表现了旺盛的竞争性;而在拓展内需市场时,则异常乏力甚至无奈。通过界定内外需市场,分析这种二元市场的成因,从而为协调我国内需与外需市场的发展提出一种思考的角度。 This article divides the market choices Chinese enterprises face into the domestic market and the foreign demand market from the perspective of enterprises to expand their markets. In expanding the external demand market, Chinese enterprises showed strong competitiveness; while in expanding the domestic market, they were unusually weak or even helpless. By defining the internal and external demand markets, we analyze the causes of such dual markets and put forward a thinking point to coordinate the development of domestic and foreign demand markets.