在现代社会中,企业的目的不仅在于要使短期的利益最大化,还在于维持企业长期的持续发展。为此,就要维持社会长期的繁荣,满足消费者要求的方式就不应该妨碍社会的发展。即,应进行能使消费者-社会-企业3者共同发展的商业经营活动。随着劳动所得的增加,人们在认识到休闲生活重要性 In modern society, the purpose of the enterprise is not only to maximize the short-term interests, but also to maintain the long-term sustainable development of enterprises. Therefore, the long-term prosperity of society must be maintained and the way of satisfying the demands of consumers should not hinder the development of society. That is, business-to-business activities that enable the consumer-society-enterprise to develop together should be conducted. With the increase of labor income, people realize the importance of leisure life