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中央提出着力打造一批新型主流媒体、建成几家新型媒体集团,这让媒体人热血沸腾。从技术层面看,媒体融合是由核心传播技术的突破带来的一次整体性、系统性变革,不是某个环节、某个部分的变化;从传播特点看,传统媒体的封闭性、统合性,与新媒体的开放性、共享性存在很大差异,只有在思维方式、技术手段、运行机制、生产流程、呈现形态等方面实行全方位的变革,才能解决好目前传统媒体与新兴媒体各自为战、
The Central Committee put forth efforts to create a batch of new mainstream media and built several new media groups, which inspired the media people. From a technical point of view, media convergence is a holistic and systematic change brought about by the breakthrough of core communication technologies. It is not a change in a certain part or part. From the perspective of communication characteristics, the closedness and integration of traditional media, With the openness and sharing of new media, there is a big difference. Only in the ways of thinking, technical means, operation mechanism, production flow and presentation form can all kinds of changes be implemented in order to solve the current situation of traditional media and emerging media fighting each other ,