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报纸的标题,应该引人入胜。那么,怎样的标题才能引人入胜呢?我想通过报纸上的现成题例,谈一点看法。标题要引人入胜,首先要敢于创新。陈腔旧调,墨守成规的标题,只能惹人生厌,不能引人入胜。举一个例子:“毛遂自荐”这个典故,很多人并不陌生。多少年来,人们一直是把它作为贬词来用的。然而,人民日报却一反旧的习惯,标了个富有创新意义的新闻标题:
The title of the newspaper should be fascinating. So, what kind of title can be fascinating? I want to talk about the point of view through ready-made questions on the newspaper. The title to be fascinating, first of all have to dare to innovate. The old tune, stick to the rules of the title, can only annoying people, can not be fascinating. Give an example: “volunteered” This story, many people are no stranger. For years, people used it as a derogatory term. However, the People’s Daily newspaper is an anti-old habit, marking a landmark news headline: