激情6月,因为世界杯的开赛让本应属于盛夏的热情与奔放提前到来。微信朋友圈被球迷朋友刷屏刷到爆,有为上届卫冕冠军西班牙的意外出局泪洒衣襟的,有因英格兰的悲壮淘汰而彻夜未眠的,大多都是悲愤之情。当然,其中也不乏凑热闹的伪球迷,甚至是赌球输掉的懊恼之人。在这个商业无处不在的经济时代,体育赛事因为品牌赞助商们的介入,已发展成为年营业额上千亿元的营销规模,已然变成了赛场之下的金钱较量。由于世界杯是属于男人间的战役,几乎与男人相关的运动装、剃须刀、服饰、汽车、啤酒等行业纷纷在赛事 Passion June, because the start of the World Cup so that the heat should belong to the midsummer ahead of schedule with the bold. WeChat circle of friends was friends and friends brush brush to burst, there are tears for the previous defending champion Spanish accidental shed skirts, because England tragically eliminated and sleepless nights, most of them are outraged feelings. Of course, there is no lack of hilarious pseudo-fans, even gambling lost the annoyed people. In this era of commercial ubiquitous economy, sporting events have grown into the marketing scale of hundreds of billions of annual turnover because of the involvement of brand sponsors, which has now turned into a money contest under the track. As the World Cup belongs to the men’s campaign, almost men’s sportswear, razors, apparel, cars, beer and other industries have in the race