随着我国商品经济的高速发展,被称为“无烟工业”的广告,正以其强大的生命力登上我国的经济舞台。广告的媒体也日益丰富多彩,但无论何种形式的广告,一般都离不开语言文字。因此,广告文字的写作就显得至关重要。心理学认为,需要和兴趣是驱动人的行为的基本动力,所以广告写作必须顺应消费规律,抓准、调动消费者显在的、潜在的心理需求,发起心理攻势,使其引起注意、激发兴趣,产生消 With the rapid development of China’s commodity economy, advertisements known as “smoking-free industry” are now on the economic stage of China with its strong vitality. Advertising media is also increasingly colorful, but no matter what kind of advertising, generally speaking language can not be separated. Therefore, the writing of ad text is very important. Psychology believes that needs and interests are the basic motive force that drives people’s behavior. Therefore, advertising writing must conform to consumption laws, grasp and mobilize the apparent and potential psychological needs of consumers, and initiate psychological offensives to attract attention and stimulate interest. Generated