面对困境和机遇,长春日报社积极探索新思路、新举措,攻坚克难、多措并举,办报、经营、数字化三驾马车共同助力,探索一条符合自身实际的发展路径。随着时代和技术的进步,信息传播手段日益丰富。我国新媒体进入了一个全新的高速发展期,对党报等传统平面媒体的新闻传播、广告和发行形成了冲击。加上广播电视、户外传媒以及报纸同质化竞争等因素,党报正面临着前所未有的挑战:影响力减弱、广告量锐减,个别党报甚至入不敷出。 Faced with the dilemmas and opportunities, the Changchun Daily actively explored new ideas, new measures, tackling tough problems, and taking measures to make every effort to run the newspaper, business and digital troika together to explore a development path that is in line with its own reality. With the progress of the times and technology, information dissemination means are increasingly enriched. China’s new media has entered a new period of rapid development, which has hit the news media, advertisement and distribution of the traditional print media such as the party newspaper. Coupled with the radio and television, outdoor media and newspaper homogeneity competition and other factors, the party newspaper is facing an unprecedented challenge: weakened influence, advertising volume dropped sharply, and even individual party newspaper even make ends meet.