西部大开发是全面建设小康社会的焦点。西部地区不仅贫困率高,资金人才缺,生态环境差,而且其教育水平和传统价值观也制约着西部的经济发展。面对经受“入世”洗礼的中国大市场,推进西部大开发,市场观念的更新很重要。如何在推进西部大开发中更新市场观念呢?首先,更新市场观念要 The Great Development of the Western Region Is the Focus of Building an Overall Well - to - do Society. The western region not only has high poverty rate, lack of qualified personnel and poor ecological environment, but also its educational level and traditional values ​​also restrict the economic development in the western region. In the face of China’s large market that has been subjected to the “accession to the WTO” baptism, it is important to promote the development of the western region so that market concepts are updated. How to update the market concept in promoting the development of the western region? First of all, we must update the market concept