书籍是人类进步的阶梯,可见阅读的重要性不言而喻,它开阔了读者的眼界,丰富了我们的精神世界,同时还开启了思维方式的多元化,给予人类源源不断的灵感和进步的动力,而大学生作为社会未来的栋梁之才,近些年来却呈现出阅读量锐减的局面,所以需要我们采用关联传统推广方式与开拓创新进行推广,使大学生重拾对阅读的孜孜不倦之情。 Books are the ladder of human progress. It can be seen that the importance of reading is self-evident. It broadens the reader’s horizon and enriches our spiritual world. At the same time, it also opens up the diversification of modes of thinking and gives mankind a steady stream of inspiration and progress Motivation, and college students as the pillars of the future of society, but in recent years showed a sharp decrease in reading the situation, so we need to use the traditional promotion methods and pioneering and innovative promotion, so that students regain their tirelessness in reading.