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一、概述行为经济学作为实用的经济学,它将行为分析理论与经济运行规律、心理学与经济科学有机结合起来,以发现现今经济学模型中的错误或遗漏,进而修正主流经济学关于人的理性、自利、完全信息、效用最大化及偏好一致基本假设的不足。狭义而言,行为经济学是心理学与经济分析相结合的产物。广义而言,行为经济学把五类要素引入经济分析框架:认知不协调-C-D gap、身份-社会地位、人格-情绪定势、个性-偏
First, an overview of behavioral economics as a practical economics, it combines behavioral analysis theory with the laws of economic operation, psychology and economic science, in order to find the errors or omissions in the current economic model, and then amend the mainstream economics on people Rationality, self-interest, complete information, utility maximization, and lack of consistency in underlying assumptions. Narrowly speaking, behavioral economics is a product of the combination of psychology and economic analysis. Broadly speaking, behavioral economics introduces five types of elements into the framework of economic analysis: cognitive discordance-C-gap, identity-social status, personality-mood set, personality-side