本文立足多元媒体时代中国出版业的发展实际,对中小出版社的特色化经营策略作了多视角、全方位的论述,提出了选题策划专业化、板块化,图书出版精品化、项目化,市场营销精细化、特性化等切实有效的经营策略,以为中小出版社改革发展之借鉴。 Based on the development of publishing industry in China in the era of multi-media, this paper makes a multi-perspective and comprehensive discussion on the special management strategies of small and medium-sized publishers, and puts forward some suggestions on the specialization, Marketing refinement, characterization and other effective business strategy, that small and medium publishing house reform and development of the reference.