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大众传播技术的发展使大众媒介和其传播的内容渗透到社会每一角落,从某种程度上讲,当代文化就是媒介文化。媒介构成了被真实化的虚拟环境。而个人身份的认同,并不是独立于社会情景的,而几乎完全是由社会情景所界定的。当代社会情景是由媒介塑造,人们的思想、行为无不受到媒体文化的影响。勿庸置疑,媒介从一开始就控制着人的生长轨迹,其中之一便是对个人身份认同的影响。
The development of mass media technology makes the mass media and the content of their communication permeate every corner of the society. To a certain extent, contemporary culture is the media culture. The media constitutes a virtual reality environment. The identification of personal identity is not independent of the social scene, but almost entirely defined by the social scene. The contemporary social scene is shaped by the media, and people’s thoughts and behaviors are influenced by the media and culture. Needless to say, one of the ways in which the media controls the human growth trajectory from the outset is the impact on personal identities.