一直以来,中国工程机械的发展存在一个误区,即过分地强调销最。如果单纯从销量来看,中国的确 已经成为工程机械大国,但从品质、销售收入及利润来讲,中国并不是工程机械强国。 2005年,在经历了宏观调控和行业反思之后,人们意识到单纯依靠工程机械销量的增长已不足以支持 企业的发展,合理利润才是企业发展的先决条件。为此,2005年11月10-12日,任上海举行的“中 国工程机械第三届营销高峰论坛暨2005年中国工程机械工业协会代理商工作委员会年会”上,来自全 国的80余家代理商和20余家制造商齐聚一堂,围绕“合理利润——企业发展的先决条件”这一论坛主 题,展开了热烈的讨论,其中不乏真知灼见 All along, there is a misunderstanding in the development of China’s construction machinery, which overemphasize the most sales. If simply from the sales point of view, China has indeed become a large country in construction machinery, but in terms of quality, sales revenue and profits, China is not a construction machinery powerhouse. In 2005, after experiencing macro-control and industry reflection, people realized that the growth of sales volume of construction machinery alone was not enough to support the development of enterprises. The reasonable profit is the prerequisite for the development of the enterprise. To this end, November 10-12, 2005, Shanghai Ren was held in Shanghai, “the third China Construction Machinery Marketing Summit Forum 2005 and China Construction Machinery Industry Association Agents Working Committee annual meeting” from across the country more than 80 agents Businessmen and more than 20 manufacturers gathered around the theme of “reasonable profit - a prerequisite for business development,” the theme of heated discussions, many of them insightful