电视频道包装是电视媒体品牌营销策略的手段,而在电视频道整体包装的具体设计制作中,除了创意与编排外,其视觉形式中的色彩构成也是一个不容忽视的因素。在电视频道包装总体设计中,国际上一般有两种配色方法:一是简单色彩体系,二是复杂色彩体系。简单色彩体系绝大多数属于单一 TV channel packaging is a means of marketing strategy for TV media brands. In the specific design of the overall TV channel package, in addition to creativity and layout, the color composition in the visual form is also a factor that can not be ignored. In the overall design of the TV channel package, there are generally two kinds of color matching methods in the world: one is a simple color system, and the other is a complex color system. The vast majority of simple color systems belong to a single