议程设置理论本是侧重于公众议题的一种理论,基本观点是媒介影响公众议题,从而影响公众在比如选举等重大公共事务中的选择。实际上,媒介议程设置的影响并不仅仅存在于公共事务决策领域,在文化和艺术等领域,受众同样受其影响,尤 The agenda-setting theory is a theory that focuses on public issues. The basic idea is that the media influence public issues and thus affect the public’s choices in major public affairs such as elections. In fact, the influence of media agenda setting does not only exist in the field of public affairs decision-making. In the fields of culture and art, audiences are equally affected, especially