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一、中国奢侈品市场规模、销售模式和新变化中国奢侈品市场的发展,1990—2010年为培育期,2011年起进入逐步成熟期。在培育期,最初为代理商试销,出现第一波炫耀型消费,随后快速增长。2011年以来,消费结构不断优化,消费心理逐步成熟,销售额增速出现放慢趋势。(一)奢侈品市场规模中国奢侈品市场的规模,通常以销售总额表示。由于统计口径不同,各种机构公布的数据出入较大。在地域上,有的只统计国内市场的销售总额,有的还
First, China’s luxury market size, sales model and new changes The development of China’s luxury market, 1990-2010 for the incubation period, 2011 has entered a phase of maturity. During the incubation period, it was initially marketed by agents, showing the first wave of conspicuous consumption, followed by rapid growth. Since 2011, the consumption structure has been continuously optimized, the consumer psychology has gradually matured, and the sales growth has slowed down. (A) the size of the luxury market The size of the Chinese luxury market, usually expressed in total sales. Due to the different statistical standards, the data released by various agencies have a greater discrepancy. In geographical terms, some only count the total sales in the domestic market, and some still