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没想到联想改个品牌标识动静那么大,投人力,投时间.投资金,投入未来……还要继续投。费那么大劲,为什么? 过去品牌内涵不足 Legend是传奇的意思,传奇并没有涵盖创新和诚信。也许1984年需要传奇,也许2004年对于联想来说更需要创新。听听联想CEO杨元庆怎么说:“联想此次切换品牌标识的直接原因是国际化的需要。联想要国际化,首先需要一个可以在世界上畅通无阻的,受人喜爱的英文品牌,但
Lenovo did not expect a change of brand identity so big news, investment, investment time. Investment funds, into the future ... ... but also to vote. Fees so energetic, and why? In the past the brand connotation Legend is the legendary meaning, the legend does not cover innovation and integrity. Perhaps legendary in 1984, perhaps in 2004 for the association is more in need of innovation. Listen to the Lenovo CEO Yang Yuanqing how to say: "Lenovo’s direct reason for switching the brand identity is the need for internationalization.If Lenovo wants internationalization, first of all need a can be unobstructed in the world, a favorite English brand, but