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大数据时代、物联网、可穿戴设备、智能汽车……万物互联的时代越走越近,安全威胁也如影相随。大数据的功能之一就是将公众在网络中留下的各类数据来转化成为更有利用价值的资源。在这样的过程中,各类公司可以更好的了解其客户的需求,从而为客户来提供更个性化和有针对性的服务,使客户更为便利。但是,在大数据为我们的生活带来很多便利的同时,很多人也在担心个人的隐私的保护收到了威胁。各种基于个人信息的大数据的应用、分配和研究的问题,使得公民个人隐私特别是网络隐私保护的问题,受到了极大的关注。这个问题的研究和解决,对于我们在大数据环境下对个人数据隐私的保护进行规范和设计有很大的帮助。
In the era of big data, the Internet of Things, wearable devices, smart cars, etc. The Internet of Everything is getting closer and closer, and the security threats are going along like a shadow. One of the functions of big data is to transform all types of data left by the public in the network into more valuable resources. In such a process, all kinds of companies can better understand the needs of their clients, so as to provide customers with more personalized and targeted services, making it more convenient for customers. However, while big data brings a lot of convenience to our lives, many are also concerned about the threat posed by the protection of personal privacy. The problems of the application, distribution and research of various kinds of big data based on personal information have made the personal privacy of citizens, especially the privacy protection of the Internet, received great attention. The research and resolution of this issue will be of great help to the standardization and design of the protection of personal data privacy in big data environments.