数字化时代的出版要求我们必须紧紧围绕内容的生产和提供,积极开展业务多元化工作,尽快形成合理有效的产业链和价值链,以求对市场的全面覆盖,争取效益最大化。为此,上海出版业必须迅速行动起来,加快出版产业链和价值链的建设。 出版产业链的建设,首先要有专业化分工的深化。出版专业分工将提高出版的生产效率。从成本与收益的比较来看,这种生产效率的提高往 Publishing in the digital age requires that we must focus on the production and provision of content, actively carry out business diversification, and form a reasonable and effective industrial chain and value chain as soon as possible in order to fully cover the market and strive for maximum benefits. To this end, Shanghai publishing industry must act quickly to speed up the publishing industry chain and value chain. The construction of publishing industry chain, we must first deepen the specialized division of labor. Publishing professional division of labor will improve the production efficiency of publishing. From the cost and benefit comparison point of view, this production efficiency to improve