淘宝的平台基因注定了它或多或少在垂直深度上有所不足,而电子商务本地化却恰恰是一个垂直深度的市场命题。淘宝的本地化战略几经坎坷终于明晰。在这个群雄环伺的市场,淘宝再次发力,意欲平稳实现“软着陆”。 Taobao’s platform is destined to be more or less inadequate in vertical depth, and e-commerce localization is precisely a vertical depth of the market proposition. Taobao’s localization strategy finally clear after several ups and downs. In this crowded market, Taobao force again, intended to achieve a smooth “soft landing.”