消费需求作为经济活动的出发点与归宿,是活跃市场促进经济增长的重要环节,它能够创造生产动力,促进消费结构与产业结构的协调发展。在我国逐渐由计划经济向市场经济转轨的过程中,经济和政治体制改革、组织创新和观念转变必然导致消费者行为的变化。而收入作为影响消费者行为的 As the starting point and final destination of economic activity, consumer demand is an important part of an active market to promote economic growth. It can create a driving force for production and promote the coordinated development of the consumption structure and industrial structure. In the course of our gradual transition from a planned economy to a market economy, economic and political structural reforms, organizational innovations and conceptual changes will inevitably lead to changes in consumer behavior. And income as a consumer behavior