目前,在我国有一个不容忽视的现象:95%以上的企业只有产品没有自己的品牌,如果我们依然为我国是世界最大的“加工厂”而自豪;如果我们不能及时的从“做产品”向“创品牌”转化,那么,我们的将来将是无法想象的。就OEM的南来、发展、现状及产生的原因,以及对国内产业和企业的利弊进行分析的基础上,提出国内企业如何应对OEM及怎样实现从OEM到自主创新的转变。 At present, there is a phenomenon in our country that can not be ignored: more than 95% of the enterprises have only products that do not have their own brands, and if we are still proud of our country being the largest “factory” in the world, if we can not do it in time Product “to ” brand ", then, our future will be unimaginable. Based on the analysis of OEMs’ development, status quo and causes as well as the pros and cons of domestic industries and enterprises, this paper proposes how domestic enterprises respond to OEMs and how to achieve the transition from OEM to independent innovation.