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传统文化历史悠久,衍生很多包装设计的元素。传统文化是一个民族兴盛发展的重要元素之一,是人类文明和智慧的结晶。包装设计作为传承文化的载体之一,有着非常重要的作用,是其它媒介所不能代替的。尤其是近些年来,世界经济一体化,多种文化相互碰撞,在这种世界民族文化相融合的背景下,有民族特色的包装设计就显得颇为重要。传承传统文化的精髓并结合新时代的艺术特征,有效地处理好两者的关系是促进具有传统特色的包装设计发展的重要因素。
Traditional culture has a long history, derived from many elements of packaging design. Traditional culture is one of the important elements of the flourishing development of a nation and is the crystallization of human civilization and wisdom. Packaging design, as one of the carriers of heritage culture, plays a very important role and can not be replaced by other media. Especially in recent years, with the globalization of the world economy and the clash of cultures, it is quite important that the packaging design with national characteristics is against the backdrop of the integration of world cultures. Inheriting the essence of traditional culture and combining the artistic characteristics of the new era, the effective handling of the relationship between the two is an important factor in promoting the development of packaging design with traditional characteristics.