现在我们的电视荧屏上节目数量是越来越多,观众在收看电视节目时不难发现电视节目的同质化现象十分严重。透过这个现象,我们应该看到其表达出来的传媒的娱乐倾向,即受众喜欢什么就给他们什么。其更深层的含义是,什么节目能带来高效益就做什么,媒介的功利性在这一点上表现尤其突出。本文通过对这一现象的研究来探讨传媒娱乐化及其本质,并分析其发展趋势。 Now that there are more and more shows on our television screens, it is not hard for the audience to find the homogenization of television shows very serious when watching television programs. Through this phenomenon, we should see the media’s expression of its entertainment tendency, that is, what the audience likes what they give. Its deeper meaning is that what programs can bring high efficiency to do what, the utility of the media is particularly prominent at this point. This article discusses the phenomenon of media entertainment and its essence, and analyzes its development trend.