新奢侈主义已经日益成为一种时尚、一种现象,而其代表的品牌价值通常传达给世人的是它对世界的理解以及它所信奉和倡导的价值观“奢侈其实是一种生活态度。”这是美国哥伦比亚大学全球品牌领导中心中国中心主任、奢侈品管理专家、上海交通大学品牌研究中心教授李杰对奢侈品的定义。他来往穿梭于欧洲大陆的伦敦商学院和法国欧洲商学院、美国东西海岸的哈佛、麻省理工、哥伦比亚、斯坦福、加州伯克利商学院,目前还 New luxuryism has increasingly become a fashion, a phenomenon, and its representative brand value is usually communicated to the world is its understanding of the world and its values ​​and beliefs advocated “Luxury is actually a kind of attitude to life ”This is the Columbia University Global Brand Leadership Center China Center Director, luxury goods management experts, Shanghai Jiaotong University Brand Research Center, Professor Li Jie definition of luxury goods. He travels between London Business School and European Business School in Europe, Harvard, MIT, Columbia, Stanford and Berkeley Business School on the east and west coasts of the United States,