当今,社会已进入全营销时代。营销已渗透到各个领域。营销最初的发展主要是与各种物质产品的销售有关,如牙膏、食品、汽车、钢铁等的销售。但传统的营销过分强调实体产品的营销,而忽略了其它型态的东西也需要营销,有的甚至更需要。实际上,服务、组织、人物、概念、地方都可以而且应该成为营销的对象。服务营销。服务工作不但包括纯粹的服务行业中的工作,而且包括为以产品为主的产业提供服务的工作。由于社会日趋富庶,人们休闲的时间不断增加,以及后工业化社会的来临,人们对服务需求的增长远高于对物质产品需求的增长,各种新的服务行业竞相 Today, society has entered the era of total marketing. Marketing has penetrated into all areas. The initial development of marketing is mainly related to the sales of various kinds of physical products, such as the sales of toothpaste, food, automobiles, and steel. However, traditional marketing overemphasizes the marketing of physical products, while ignoring other types of things also requires marketing, and some even need more. In fact, services, organizations, people, concepts, places can and should be the object of marketing. Service marketing. Service work includes not only the work in the pure service industry, but also the work of providing services for products based industries. As society becomes more and more prosperous, people’s leisure time continues to increase, and the advent of post-industrial society, people’s demand for service growth is much higher than the increase in demand for physical products, and various new service industries compete