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实际上,中国商业经济中电商的繁荣,影响最大的,并不是传统制造企业,而是传统代理商。这个事实在2014年表现得愈发明显,大部分厂家的多级地域代理制在电商平台的大潮冲击下迅速坍塌。一方面,越来越多的传统厂家进入电子商务平台,代运营公司和厂家直营电商与传统渠道的冲突越来越大;另一方面,社区店近年逐渐逆袭大卖场,重获消费者的青睐,厂家直营社区店越来越多,传统渠道的价值逐渐被边缘化。传统商业真的要一蹶不振了吗?
In fact, the prosperity of e-commerce in China’s commercial economy, the most influential, not the traditional manufacturing enterprises, but the traditional agents. This fact became even more apparent in 2014, with most manufacturers’ multi-tiered regional agency collapsing rapidly under the tide of the e-commerce platform. On the one hand, more and more traditional manufacturers enter the e-commerce platform, and the conflicts between the operators and manufacturers of direct e-commerce and traditional channels are getting bigger and bigger. On the other hand, the community stores have gradually turned up against hypermarkets in recent years to regain their spending Those who favor, factory outlets more and more community outlets, the value of traditional channels gradually marginalized. Traditional business really want to collapse?