旅游地形象是吸引游客最关键的因素,是一个综合性的概念。目前对旅游地形象的探讨多从为实质性研究,从文化角度开展研究是一个较新颖的视觉,本文基于符号学的相关原理,从旅游形象的文化要素入手,构建桂林市的旅游形象文化要素体系。 Tourism image is to attract tourists the most critical factor is a comprehensive concept. At present, the discussion on the image of tourist destination is mostly from the substantive research, and it is a novelty to study from a cultural perspective. Based on the related principles of semiotics, this article starts with the cultural elements of the tourist image and constructs the cultural elements of tourism image in Guilin system.