大众传媒商业化,是指非商业化传媒在不触动其原有的所有制、党派立场和编辑方针的前提下,以商业经营的方式从市场获取更多收益的倾向。20世纪末,在“第四类媒体”的引领下,我国大众传媒在商业 Commercialization of the mass media refers to the propensity of non-commercial media to obtain more revenue from the market by means of commercial operation without affecting its original ownership, party positions and editorial guidelines. At the end of the 20th century, under the guidance of the “fourth category media”, the mass media in our country was in business