论文部分内容阅读
在中国调查学界,不知道柯惠新博士的人恐怕是不多的,这位留学日、美,被业内人士誉为“精通西方市场调查操作实态,又有中国市场调查经验和业绩”的女性学者,应该是国内为数不多的系统地将数理统计方法导入中国社会调查中的开拓者.问:认识您很高兴,以我们的了解,调查业在西方国家已到了“无孔不入”的地步.但在国内毕竟是一个新兴产业.柯教授作为这方面的知名专家,长期在日本和美国做研究,在您的印象中,西方的调查业目前是一种什么样的态势?答:作为一名调查方法的研究者,在日本求学以及在美国做研究的这些年,我自信对发达国家的调查业是基本了解的.总的来说,目前发达国家的调查业已发展到一个相当高的水平,并成为社会经济生活中不可缺少的一部分.首先,调查机构多如牛毛.在美国,我所居住的康州小镇汉顿附近,就有几百个大大小小的商业性调查公司,至于全美调查机构的数目,恐怕要以十万家来计.其次,调查内容无不涉及,小至养猫喂狗,大到克林顿政府的决策,无所不有,无所不查.有些内容连我都无法理解.比如男人的头发生长状态.再次,调查方法日新月异.计算机及现代统计方法的引进,使调查技术和数据分析提高到了一个新水平.在美国期间,我曾在世界舆论研究协会(WAPOR)的年会上遇到一个韩国青年学者,他利用数理统?
In the field of surveying in China, I do not think there are many people who do not know Dr. Ke Huixin. The scholars studying in Japan, the United States and the industry were praised by the industry as “female scholars who are proficient in the operation of western market research and have experience in Chinese market research and performance” , Should be one of the few pioneers who systematically import mathematical statistics into Chinese social surveys.Q: It is a pleasure to meet you and, to our knowledge, the survey industry has reached a “pervasive” position in western countries. However, After all, is a new industry in China. Professor Ke as a well-known experts in this area, long-term research in Japan and the United States, in your impression, the Western survey industry is what kind of situation? A: As a survey method Of the researchers, studying in Japan and doing research in the United States, I am confident that I have a basic understanding of the surveys in developed countries. In general, the surveys of developed countries have now reached a fairly high level and become An indispensable part of the socio-economic life, first of all there are plenty of investigative agencies, and in the United States there are hundreds of businessmen, large and small, near the town of Connecticut, where I live Sexual investigation company, as for the number of investigation agencies in the United States, I am afraid to 100,000 to count .Secondly, the investigation all involved, ranging from cats to dogs, big decisions to the Clinton administration, omnipresent, nothing Something that I can not even understand, such as the condition of a man’s hair, and again, the method of investigation is changing with each passing day, and the introduction of computers and modern statistical methods has brought survey techniques and data analysis to a new level. At a meeting of the Association for Research in Media Research (WAPOR) met a young Korean scholar who used mathematical statistics?