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新媒体时代已从根本颠覆了传统广播的生态系统,广播人更要顺势而为,实现创新与突破,与代理商、品牌主一道,通过自制内容增强听众粘性,实现终端设备连接多样化以覆盖更多场景,借助大数据的力量推动平台内品牌广告的精准化和本地化。核心优势:17套传统频率(覆盖7亿受众,其中3套频率覆盖全国)1套移动视频直播平台和广播IP节目
New media era has fundamentally subverted the traditional broadcast ecosystem, broadcasters should take advantage of the opportunity to achieve innovation and breakthroughs, together with agents, brand owners, through the homemade content to enhance the listener’s stickiness, to achieve diversification of the terminal equipment to cover More scenes, with the power of big data to promote the brand in the platform of advertising accuracy and localization. Core strengths: 17 sets of traditional frequencies (covering 700 million audiences, of which 3 sets of frequencies cover the whole country) 1 set of mobile video broadcast platform and broadcast IP program