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是否具有可持续的区域旅游竞争力,是决定旅游地能否实现可持续发展的关键因素。在体验经济背景下,中小城市要突破地理、经济、技术等客观条件的制约,提升区域旅游竞争力,最有效的途径就是立足本地旅游资源特色,对传统观光类产品进行创新性改造、整合,增加旅游产品的体验性、参与性。文章以岭南古城梧州为例,就梧州旅游产品开发与区域旅游竞争力的现状及两者关系进行分析,并以此为基础,对提升梧州区域旅游竞争力的策略提出探讨性建议。
Whether or not there is a sustainable regional tourism competitiveness is the key factor that determines whether tourism can achieve sustainable development. In the context of experiential economy, the most effective way for small and medium-sized cities to break through the objective conditions of geography, economy and technology and to enhance the competitiveness of regional tourism is to base on the characteristics of local tourism resources to innovate and integrate traditional tourism products, Increase the experience of tourism products, participation. Taking Wuzhou in the ancient city of Lingnan as an example, this paper analyzes the current situation of the tourism product development in Wuzhou and the competitiveness of regional tourism and the relationship between the two. On this basis, it puts forward some suggestions on the strategies to enhance the competitiveness of tourism in Wuzhou.