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当今媒体竞争虽然愈演愈烈,但是各大卫视通常定位于“得年轻者得天下”。因此,纵观屏幕仍缺乏一档专门为中老年观众量身定制并且能够给予他们心灵陪伴的直播互动服务类节目。这一受众市场的空白,为黑龙江卫视《开课啦》节目的研发和定位提供了广阔的空间和精准的契机。2016年2月1日,黑龙江卫视《开课啦》节目开播,节目定位服务于民、弘扬民族精神、传递正能量。它综合新媒体高效的互动机制、全新的制作理念、精准的受众定位以及同步的直播手段,让人耳目一新,是新媒体时代省级卫视平台一次有益的节目创新尝试。
Although competition in today’s media is getting more and more intense, major TV shows are usually located in the world. As a result, there is a lack of a live interactive interactive service program tailor-made for older and middle-aged viewers and able to give them the soul to accompany the screen. The blank of this audience market provides a vast space and precise opportunity for the research and development and positioning of the program “Launch Class” held by Heilongjiang Satellite TV. February 1, 2016, Heilongjiang Satellite TV “La La La” program broadcast, program positioning services to the people, carry forward the national spirit, delivering positive energy. It integrates the efficient interaction mechanism of new media, new production concept, accurate audience positioning and synchronized live broadcast means refreshing, which is a useful program innovation attempt of the provincial satellite TV platform in the new media era.