随着社会的不断进步,现代信息技术得到飞跃的发展,在这种“互联网+”的时代之下,我国的新兴产业接踵而来,电子商务在很大程度上得到了发展。这就促使O2O用户数据对于社会效益以及经济效益的产生起到了至关重要的作用,有着不同寻常的应用价值。因此本文主要分析了基于大数据环境之下的O2O电商用户数据的基本特征,并且深入分析O2O电商用户数据的挖掘分析以及应用。 With the continuous improvement of the society, the modern information technology has been leaping in development. Under this “Internet +” era, the emerging industries of our country come one after another, and the electronic commerce has been greatly developed. This makes O2O user data play an important role for social benefits and economic benefits, and has unusual application value. Therefore, this paper analyzes the basic characteristics of O2O e-commerce user data based on big data environment, and in-depth analysis of O2O e-commerce user data mining analysis and application.