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广告主广告营销策略中投入资金比重最大的就是媒体营销策略,在近几年受到了各行各业广告主的高度重视。自从2009年全球各行业受到了金融危机的严重影响之后,互联网却得到了空前的迅猛发展,广告主对互联网的依赖性也在逐步的提升。本文主要研究了近几年广告主互联网媒体传播的主要思路、以及广告主的推广策略的形成。文章从广告主和互联网媒体两个维度进行了全面的分析,总结归纳了广告主在互联网媒体传播中所遇到的机遇、困惑与新的挑战。最后又对广告主未来互联网媒体传播的发展趋势进行了展望,争取建立系统并且全面的传播理念,为今后的广告主互联网媒体传播提供新的思路和建议。
Advertisers advertising marketing strategy in the largest proportion of investment funds is the media marketing strategy, in recent years by all walks of life advertisers attach great importance. Since the global financial crisis hit gravely in all industries in the world in 2009, the Internet has enjoyed an unprecedented and rapid development. Advertisers are also increasingly dependent on the Internet. This article mainly studies the main ideas of internet media dissemination by advertisers in recent years and the formation of advertisers’ promotion strategies. The article has carried on the comprehensive analysis from the two dimensions of the advertiser and the Internet media, summarizes the opportunity, the confusion and the new challenge that the advertiser encountered in the Internet media communication. Finally, the author also gives a prospect of the development trend of advertisers ’internet media in the future, strives to establish a systematic and comprehensive concept of communication, and provides new ideas and suggestions for the future advertisers’ internet media.