当前,媒体融合趋势日益明显,传统媒体与新兴媒体呈现多功能一体化态势。既要鼓励传统媒体积极发展新兴媒体,又要坚持在导向把关、内容管控等方面统一标准。加强传统媒体和新兴媒体统一管理,必须按照党管媒体的大原则,新闻导向管理必须经由传统媒体原有平台向新兴媒体平台延伸,扩展和改进原有管理方法,使新兴媒体与传统媒体虽然形式上差异巨大,但舆论导向这个“神”浑然一体,形成导向一致、形新神定的新局面。 At present, the trend of media convergence is becoming increasingly obvious, and the traditional media and emerging media are showing a multi-functional integration trend. It is necessary to encourage traditional media to actively develop new media, but also adhere to the standards of guidance and control and content control. In order to strengthen the unified management of traditional media and emerging media, news-oriented management must follow the major principles of the party’s management of the media and extend it to emerging media platforms through the original platforms of traditional media. The original management methods should be expanded and improved so that new media and traditional media, On the huge difference, but the media-oriented “God” seamless, the formation of a consistent orientation, the new shape of God set a new situation.